UPDATED: This article was originally published in 2020, prior to the dramatic changes which occurred in the Chinese ESL market. Prior to the shift in China’s regulation of language education, […]
How to Market Online English Classes for Kids (2022) Read More »
There is a saying in the marketing world that when you target “everybody” you are really targeting “nobody”. If you want your message to be heard, you need to have
How to Choose a Teaching Niche (2022) Read More »
You’ve probably heard me talk about “connecting with your tribe”. So what follows might seem a bit contradictory. So let me explain. Back in the day, circa mid-2000s, “blogging” was
Are Blog Comments Worth the Trouble? Read More »
I recently had a live interview with Leah Sparrow about email marketing and why every small business should be doing it. Watch it here: PaulThe author of this post lives
7 Reasons Why ESL Coaches Should Do Email Marketing Read More »
UPDATED: In 2021 the online market for teaching English to Chinese students was severely impacted by that mainland China’s Double Reduction Policy. In addition, the recent conflict in Eastern Europe
Teaching English Online to Japanese Students (2022) Read More »
In this article we’ll look at the resources and preparation you’ll need to teach English online, especially if your goal is to be an independent ESL instructor. If you’ve been
How to Teach English Online (2022) Read More »
“A rose by any other name would smell as sweet” is the famous line from William Shakespeare’s play Romeo and Juliet. People often reference it as a way of stating that the names
How to Choose an ESL Brand Name Read More »
A logo is a visual representation of a brand and its services or products. It should be easy for customers to recognize when seeing it in print or when encountering
How to Create an ESL Logo Read More »
Typography is the process of arranging text on a printed page or digital screen in a visually pleasing way. It should make the text more aesthetically appealing, while not negatively
Typography for ESL Websites (The Ultimate Guide) Read More »
Billionaire Jeff Bezos described it best. “Your brand is what other people say about you when you are not in the room“. If people know you as “the guy who helps
Choosing Colors for Your ESL Brand Read More »
