Why is it so crucially important to choose a well defined audience for your business? Why is it critical to have a clear idea of your ideal client? How should […]
Defining Your Niche and Ideal Client – Interview with Mike Killen Read More »
Typography is the process of arranging text on a printed page or digital screen in a visually pleasing way. It should make the text more aesthetically appealing, while not negatively
Typography for ESL Websites (The Ultimate Guide) Read More »
Billionaire Jeff Bezos described it best. “Your brand is what other people say about you when you are not in the room“. If people know you as “the guy who helps
Choosing Colors for Your ESL Brand Read More »
According to studies, people are more willing to take a dip in shark infested waters than speak to a crowd of strangers. And yet, if you are trying to establish
How to Be Confident on Camera (Tips for ESL Teachers) – Interview with Ashley Griffiths Read More »
The last 2 years have been nothing short of turbulent for the global online ESL market, first with the COVID pandemic and then with the shut down of several big
5 Predictions for the ESL Market in 2022 Read More »
If you are just starting out as an independent ESL coach, you are probably used to recruiting students one at a time and collecting payments from them individually. But what
How to Get B2B Clients for Your ESL Business – Interview with Chris Rush Read More »
Brazil is the largest economy in Latin America and the ninth largest economy in the world. Its GDP is expected to surpass that of France and Italy by 2035 or
Teaching ESL Online to Brazilians – Interview with Robbie Kane Read More »
As an independent online language coach, one of your most important decisions will be figuring out how to accept payment from your clients. There are various options available. In this
Stripe and WeChat Pay for ESL Teachers – Interview with Arthur Marek Read More »
If you’re an independent ESL teacher who is struggling with lesson materials for young learners, then this podcast is going to interest you. I am talking today with Miranda Crowhurst,
Where to Find Lesson Activities for Young Learners – Interview with Miranda Crowhurst Read More »
English for Academic Purposes (EAP) is a type of course that is designed to prepare international students for academic study at university level. EAP classes are usually taught in a
