10 Tips for Writing Emails that GET CLICKS

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In a recent study, 59% of consumers said that marketing emails influenced their purchasing decisions

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So how do we write GREAT EMAILS that get OPENED and encourage potential clients to BOOK a STRATEGY SESSION?

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1. YOUR SUBJECT LINE IS KING. Make sure it evokes curiosity about the email contents.

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2. The PREVIEW TEXT is Queen. Don't ignore it.

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3. Make it WEB FRIENDLY

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4. Make it personal. Use merge tags to include the reader's name in your message text.

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5. Keep it conversational

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6. Make it mobile friendly

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7. Use stories and analogies to help people remember your message.

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8. Understand "buyer psychology". "Fear of missing out" (FOMO) and "buyer's remorse" are the two sides of the client commitment dilemma.

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9. Align your messaging.

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10. Have a strong call-to-action.

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